My best friend’s return from Florence gave her a great reason to come over and tell me all about her trip to the famous Italian city. She kept lamenting about was how she lost one of her luggage on her return to the States. Funnily enough, she was more sorrowful over the loss of her newly acquired perfume, Bloom by Gucci, than the loss of her clothes. We decided to go to the local Gucci store to buy the fragrance. I made a mental note to buy one for myself if it is good enough.
The Italian fashion house, Gucci, was founded by the Italian fashion designer and businessman Guccio Gucci in 1921. Headquartered in Florence, Italy, the 100-year old brand has products ranging from ready-to-wear, leather goods, and watches to jewellery, perfumes and home décor. As one of the most famous brands worldwide, many people consider Gucci an icon of the Italian Dolce Vita.
The Gucci Bloom, formulated by the Firmenich master perfumer Alberto Morillas, was launched in 2017. Morillas has also collaborated with other well-known brands such as Bvlgari, Giorgio Armani, Givenchy and Versace. The Eau de Parfum is available for purchase in three different sizes – a 30ml bottle for $76, a 50ml bottle for $105, and a 100ml bottle for $135.
My friend and I returned home with the perfume. The box was a rectangular cuboid. It was off-white and had black edges. A red floral pattern was printed over the off-white background. A black font emblazoned across the top half of the front side read, “Gucci Bloom.” The bottom of the front side has a smaller, black font printed on it which read, “Eau de Parfum – Vaporisateur Natural Spray.” The bottom left and right corners stated the quantity of the perfume to be 100ml and 3.3 fl. oz., respectively. The backside of the box had the company’s address, the perfume’s ingredient list and the brand’s official website printed in the same black font as the front side.
The bottle was rectangular as well. Instead of regular perfume bottles, which are made of glass, this bottle was made of plastic. It was a peachy pink colour. The front side of the bottle had a smaller rectangle printed on its body. The smaller rectangle was off-white and had black edges like the box. Inside the smaller rectangle, a simple, black font read out the fragrance’s name. The cap was a typical cylindrical one. It was, like the bottle, peachy pink in colour. It was disappointing to me that the brand, especially one as great as Gucci, did not put in much effort in making the bottle of the fragrance look attractive and appealing to its customers.
Morillas used a very small number of ingredients in the making of Bloom. The top note is Jasmine. The middle note was made using Tuberose. Rangoon Creeper was used to develop the base note of the perfume.
The first spray immediately brought out the sweet smell of the jasmines in the air. The strong dose of the flower used in the top note made it seem like I was walking around a field full of jasmines on a cloudy day where the sun was peeking out from behind the clouds to cast its rays on the flowers below. It was almost like a light breeze was blowing and causing the fresh smell of the jasmines to waft through the air. As the top note started to settle in the air, the tuberoses from the middle note made a sudden appearance. The tuberoses were sweeter in intensity in comparison to the jasmines. The sudden introduction of the tuberoses made it seem like the wind had shifted and changed directions, bringing in a new scent with it. Gradually, the smell of the tuberoses began to settle in and made way for the Rangoon creeper. The Rangoon creeper had an intoxicating fragrance. It was fruity and strong with an undertone that reminded me of honeysuckles. The honeysuckle undertone had hints of warm honey and slightly citrusy notes.
Altogether, the perfume has a sweet, floral smell. It is light and airy when it dries down despite how strongly concentrated the ingredients are.
Morillas was undoubtedly successful in making the Eau de Parfum live up to its name since the entire experience from the very first spritz to the dry-down makes me feel like a flower is blooming. However, I have to say the formula seemed a bit too concentrated till it dries down in my opinion. The overly sweet mixture can be nauseating initially, especially since it lacks the inclusion of a sour, spicy or woodsy note to balance the sweetness of the flowers used in its making.
The perfume lasts a reasonable amount of time on my skin and clothes. It is more of a springtime fragrance that is better worn during the day.
The silage is not too notable either. The perfume usually only lasts in the air of my room for a couple of hours at most after it is sprayed on.
Bloom is unfortunately not suitable for all occasions. It is one of those regular perfumes that can be worn on a day-to-day basis. If you are looking for something to wear for going on a brunch with your colleagues or a shopping trip to the mall, this can be a nice choice for you.
However, if you want something sophisticated and elegant for a high-profile event, I suggest you look for something else.
Here are my preferred ratings for this sensational Eau de Parfum:
Here is a quick overview of my review of Bloom Eau de Parfum for Women (2017) by Gucci:
The Pros are:
- It is from a world-famous fashion house.
- It has a nice smell once it dries down.
- It is ideal for day-to-day usage.
The Cons are:
- It does not have a long-lasting smell.
- It is not suitable for all occasions
- The silage is very poor.
- The perfume falls under the expensive category, so everyone might not be able to afford it.